AFTA Tackle Show 2024

We’ve just wrapped up an incredible few days at the 2024 AFTA Tackle Show, and wow, what an experience! This event was not just another trade show, it was a milestone in our journey. For three action-packed days, we got to show off our latest products to retailers, and on the final day, we got to meet all of you, the public who make everything we do worthwhile.

The AFTA Tackle Show is always a highlight, but this year really raised the bar. The demand for booth space was through the roof, with the show selling out way ahead of time. We were lucky enough to snag a spot, and boy, are we glad we did. We took Malosi Studio from our garage workshop straight to the show floor. After months of planning and designing, we were ready to put our brand on display for everyone to see.

We had the chance to chat with retailers from all over, getting their thoughts on our new product and hearing what they’re excited about in the world of fishing. There’s nothing quite like getting face to face feedback from the people who are out there on the front lines, and we soaked up every bit of it.

Then came the final day, and it was all about you, the public. The lines were crazy long before the doors even opened. It was awesome to see so many keen fans and anglers ready to dive in.

We had some extra special guests at our booth too, our mates Briggsy, JE Wilds (Joe), and RoKKiT KiT (Rod) were there, bringing the energy, amazing prizes and giveaways. The turnout was absolutely wild, and it was incredible to see how much support the brand, and the boys received. Our booth was completely packed, with crowds surrounding us all day long.

It was one of those moments where you just have to stop and take it all in, the buzz, the excitement, and the love for what we do. Getting to connect directly with you guys is what we live for. Your enthusiasm and passion for fishing keep us inspired to keep pushing the envelope.

The highlight of the show had to be the Gala Dinner & Awards Night. With 475 people packed into the room, it was the biggest one yet, and we were thrilled to be a part of it. We were over the moon to take home some seriously cool awards:

• Best Game Fishing Lure
• Best Stand
• People’s Choice Awards for Game Fishing Lure and Best Hardbody Lure

We’re so grateful for the recognition and want to give a huge shoutout to everyone who’s been supporting us along the way. These awards mean the world to us, but it’s your support that keeps us going.

See You in 2025!

The 2024 AFTA Tackle Show has us pumped for what’s next. If you missed out this year, make sure you don’t next time, 2025 is already shaping up to be even bigger and better. We’ve got some exciting things in the works, and we can’t wait to share them with you.

Thanks again to everyone who came by our booth, cheered us on, and made the show such a success. We’ll see you next year!